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Hip-hop is no different. Your loops and melodies are your main themes, and how you vary them creates excitement and drama in the music. Remember, hip-hop is a minimalist music — less is more.

My playlists generally had a progression in them. It wasn’t just a random set of songs thrown together, but rather, a journey with songs that connected somehow. I knew that aspect was key for our tool, which ultimately meant we needed to codify the DJ part of my brain. A.I. was still in its early days, particularly for music, but we were confident we could pull it off. However, as we went down the rabbit hole, we came across a very big problem…

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Carla Malrowe is a singer, composer, keyboardist, writer, and music industry marketer from Johannesburg, South Africa. She is the co-founding vocalist, keyboardist and contributing songwriter for industrial goth-rock band Me’ek. As copywriter and content marketer, she develops marketing strategies for various music events companies to the purpose of  growing the South African alternative music scene. Marlowe is excited to announce that she is currently working on the debut EP of her new electronic project “Shiver Kiss.”

I still recall being a young aspiring musician recording my first ever album with my bandmates. We spent weeks working on perfecting our recordings, getting the takes just right. The engineer helped us along the way with mixing in amazing effects, EQ, and panning to get it sounding just how we wanted. When it was all wrapped up in the studio, we smiled and patted each other on the back and truly believed this was the finished product we had all been waiting for.